In 2017, the “Unicorn” began as a pet project gone awry. It was predicated on my disappointing experiences with dozens of “uber-rare” cigars with price tags ranging from $100.00 to $3,000.00 over the years. In my opinion, almost all these cigars were just marketing gimmicks and even worse, many of them were actually subpar.
So, it got me thinking: “What if I went whole hog crazy and did everything to the Nth degree on the cigar itself?” Meaning no bazillion dollar alcohol infusion or celebrity endorsement, but rather just focused on the tobacco and cigar itself. What could we possibly spend to make such a cigar? And would those costs justify the result? It turned out it cost way more than I expected and resulted in a $100.00 unique diademas. Granted it was an amazing cigar, but who in their right mind would pay a “hundo” for a cigar? So, we just gave them away as a bonus item to our early accounts for supporting us. I thought that would be the end of it, but every single year the demand grows. We always sell out of our extremely limited annual production of Unicorns.
Separate of that, I have been experimenting with crafting more Unicorns in two of our most heralded and in demand ligas: the Sobremesa Brulée Blue and the Mi Querida Black.
Sexy to look at and even sexier to smoke, but be forewarned the cost of these is admittedly absurd. We are flat out telling you that while these are exceptional smokable works of art, there are more practical and intelligent ways to spend your cigar dollars.
However, if you have a special moment you want to remember, commemorate or celebrate, the Unicorn may be the perfect cigar.